In the world of classical music publishing, a remarkable journey is coming to a close as MD Janis Susskind prepares to step down from her role at Boosey & Hawkes after an incredible 46 years. This story is not just about a long-serving executive, but a reflection on the evolution of an industry and the impact of a visionary leader.
A Legacy of Innovation
Susskind's tenure at Boosey & Hawkes has been marked by a series of ownership changes and a relentless pursuit of growth and transformation. From her early days with the company in 1980, when classical music publishing was a sleepy, musty affair, to her instrumental role in guiding the company through its transition to private ownership in 2003, Susskind has been a driving force for change.
One of her key achievements was broadening the definition of classical music. In the 1980s, she signed deals with contemporary composers like Steve Reich, John Adams, and Henryk Górecki, setting a new direction for the company. This move not only expanded the catalog but also positioned Boosey & Hawkes as a forward-thinking publisher, willing to embrace a diverse range of musical styles.
The Power of International Strategy
Susskind's vision extended beyond the borders of the UK. She championed an international strategy, utilizing technology to connect teams across territories. This approach has paid dividends, particularly in anniversary campaigns. By planning years in advance and collaborating with artist managers, Boosey & Hawkes has successfully promoted the works of composers like Shostakovich, doubling revenue in the UK during his 50th anniversary celebrations.
The acquisition of Sikorski, a Hamburg-based publishing imprint, further strengthened Boosey & Hawkes' position, bringing a wealth of Russian repertoire under one roof and enhancing their global footprint.
A Changing Landscape and a Bright Future
As Susskind prepares to leave her role, the classical music industry is facing both challenges and opportunities. The decline of major copyrights due to expiry has been offset by the growth of contemporary classical music and the increasing accessibility of classical music through streaming platforms.
Susskind's successor, Steven Lankenau, will take over as the company approaches its centenary in 2030. With a solid foundation and a dynamic team, Boosey & Hawkes is well-positioned for continued growth.
A Personal Reflection
For Susskind, her time at Boosey & Hawkes has been a labor of love. She speaks fondly of the teams and composers she has worked with, and her passion for the industry is evident. While she is stepping down, she plans to remain connected to the classical music world, attending concerts and staying involved in the community.
As she reflects on her legacy, Susskind emphasizes the importance of dynamism and investment. Her leadership has transformed Boosey & Hawkes from a traditional, old-fashioned business into a dynamic, forward-thinking publisher, ready to embrace the challenges and opportunities of the future.
In my opinion, Susskind's story is a testament to the power of vision and innovation in the arts. Her impact on Boosey & Hawkes and the classical music industry as a whole is a lasting legacy that will continue to shape the future of this rich and vibrant art form.